A research paper on customer relationship management
The concept of CRM is aimed at facilitating the businesses to make a valuable usage of Human capital and technology in building up long term and trust based relation with customers and to understand a research paper on customer relationship management the pattern of behavior shown by each customer. CRM helps companies make sense of customer needs, manage these relationships more intelligently and help predict the future (Dominici and Guzzo, 2010). Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Therefore this paper examines the impact of CRM on consumer satisfaction and loyalty. Attempt any four of the following : (5×4=20). Customer relationship management takes a holistic look at the organization's interactions with customer. Why IBM had a poor relationship with its customers. Relationship marketing takes this concept further, and applies it to all stakeholders Customer relationship management is one of the strategies to manage customer as it focuses onunderstanding customers as individuals instead of as part of a a research paper on customer relationship management group. This will provide the company’s perspective.. Keywords: Customer Relationship Management; Customer retention a research paper on customer relationship management strategies, Customer Satisfaction; CRM as competitive strategy, Customer Loyalty 1. Empirical papers were maximum in number, whereas case studies were least. The process of developing a cooperative and collaborative relationship between the buyer and seller purchasing research papers is called customer relationship management shortly called CRM. Abstract and Figures In this study, we review literature on Customer Relationship Management (CRM), focusing specifically on the impact of the CRM on customer satisfaction and customer loyalty. Analysis of client data in the CRM database aids in the development of new company strategies The purpose of this research paper is to analyze the impact of Customer Relationship Management (CRM) on BMW, as CRM is one of most effective strategic tools to change the consumer behaviour. It describes a strategy that makes the customer the prime focus of an organization’s activities, processes as well as culture. Research on the customer relationship management of real estate enterprise Abstract: Focusing on customer relationship management model of the real estate enterprise in China, this paper studies the e-commerce. By replying to this research question the authors will gain perspective on how companies impact their b2b customer relationships through SM activities. Industrial Management & Data Systems, 110(1), 111–133. In the retail sector The researcher has used descriptive and exploratory research design. CRM originated in early 1970s when the business units had a manifestation that it would be. Sobotie and Oduro-Senya (2009) indicated limited revision of literature on CRM in Ghana.. Communication means and marketing were used for better understanding the. II) THEORY EXAMINATION 2013-14 CUSTOMER RELATIONSHIP MANAGEMENT Time : 3 Hours Total Marks : 100 Note :– (1) Attempt all questions. It requires building trust, a binding force and value added relationship with the customers.